Design by collaboration

Reina took a radically new approach to conceptualizing and designing a new condominium: they asked the community for their input first. The team believes strongly in collaboration and that through listening and sharing ideas, we can always do better. It’s about hearing the voices around the table and working together to rethink the way condominiums have traditionally been conceived. It’s about asking ourselves: What do we want to see? Is something missing? What can we do better? And then doing it. 

You said … and Reina listened:
Click on the speech bubbles below to see what we heard at these collaboration sessions and to discover Reina’s response. 


Throughout the design process, hundreds of people not typically involved in condominium design were engaged to share ideas, grievances from past living experiences, and discuss their future desires. This is where Reina comes from.

June 2019 175 people attend Reina’s public collaboration event at the Globe and Mail centre for a design charrette to discuss suite design and what they would wish for in their ideal condominium building

July 2019 Reina’s Collaboration Questionnaire goes live at reinacondos.com with over 100 people providing detailed feedback on what they’d like to see

September 2019 A multidisciplinary session is held at Quadrangle encouraging all staff to share their thoughts on creative community living 

November 2019 Reina + Girl Guides is held, a workshop for young girls to discuss their dream teen amenity spaces

December 2019 Our Student Design Competition is issued, asking college and university students for their most creative kitchen & bathroom design, smart storage ideas, and thoughts on amazing amenity spaces. Four winners are selected from applications received from all of Toronto’s top design programs including U of T, Humber, Ryerson and OCAD

February 2020 City of Toronto public consultation is held to get feedback from the local community 

March 2020 Reina’s Stuck at Home Challenges engages kids under 10 to share their vision for condominium living, using drawing, legos and mixed media